The one thing I know is true of all social media platforms and apps is that they at once place a person into communication with others and fast.
In such a fast time you can be in communication with anyone who has the same interests as you do, who likes the sames things you do or you can find people who have had similar experiences to yours and you can join a community of real people who are also on the web using social media platforms to connect with others.
This is really the one quality of all of these social media sites which in turn makes other corporations and companies which have been in business for years and years and years want to be there also because the people that use their products or services or the people who know about them are online so of course they have to be there too.
They have to be where their public is and they have to be there talking to them.
Because of this, a social network like Facebook makes almost 10 billion dollars a year through sales of their advertising services.
Mcdonald's has more than 50 million page likes and more than 19 million people have cheked in there using Facebook.
Nike is known to advertise on Facebook with video before they advertise those same advertisements on television.
Disney uses Facebook's online gaming for it's over 40 million fans which are found on Facebook.
Walmart, in addition to it's own Facebook page, over 4,000 of its stores have their own Facebook pages.
Samsung was the first company to buy the log out page of Facebook to advertise its Galaxy S III phone.
Electronic Arts spent 2.75 million dollars on just one of its games, Battlefield 3, and the company saw a 440% return on its investment in sales.
Just think about those statistics for a bit.
Some of the biggest corporations who advertise on Facebook are:
Ford. Ford advertises on Facebook because they believe that people who like the Facebook page will advocate the brand to others.
HSBC. This bank doesn't even advertise as much to the USA as they do to Asia and Europe but they are using a Facebook to do it.
Dell. Dell has made more than 10 million dollars in advertising by using social media.
Google. Advertises its Chrome browser, which has a set of Facebook extensions downloaded 34,000 times a week.
Why do they have to spend so much time and money advertising on a social media network like Facebook?
Because they have to communicate there that is why! They have to communicate their products and services to others and make it known to them on all these other social networks.
They just have to do this if they want to continue to be known and seen by others or else they would be almost not existent to the eyes and minds of many potential customers and people.
I used Facebook as an example because it seems more advertising is made there due to the 1 billion and more people who use Facebook and you can find similar statistics for every popular social network.
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