The one thing I know is true of all social media platforms and apps is that they at once place a person into communication with others and fast.
In such a fast time you can be in communication with anyone who has the same interests as you do, who likes the sames things you do or you can find people who have had similar experiences to yours and you can join a community of real people who are also on the web using social media platforms to connect with others.
This is really the one quality of all of these social media sites which in turn makes other corporations and companies which have been in business for years and years and years want to be there also because the people that use their products or services or the people who know about them are online so of course they have to be there too.
They have to be where their public is and they have to be there talking to them.
Because of this, a social network like Facebook makes almost 10 billion dollars a year through sales of their advertising services.
Mcdonald's has more than 50 million page likes and more than 19 million people have cheked in there using Facebook.
Nike is known to advertise on Facebook with video before they advertise those same advertisements on television.
Disney uses Facebook's online gaming for it's over 40 million fans which are found on Facebook.
Walmart, in addition to it's own Facebook page, over 4,000 of its stores have their own Facebook pages.
Samsung was the first company to buy the log out page of Facebook to advertise its Galaxy S III phone.
Electronic Arts spent 2.75 million dollars on just one of its games, Battlefield 3, and the company saw a 440% return on its investment in sales.
Just think about those statistics for a bit.
Some of the biggest corporations who advertise on Facebook are:
Ford. Ford advertises on Facebook because they believe that people who like the Facebook page will advocate the brand to others.
HSBC. This bank doesn't even advertise as much to the USA as they do to Asia and Europe but they are using a Facebook to do it.
Dell. Dell has made more than 10 million dollars in advertising by using social media.
Google. Advertises its Chrome browser, which has a set of Facebook extensions downloaded 34,000 times a week.
Why do they have to spend so much time and money advertising on a social media network like Facebook?
Because they have to communicate there that is why! They have to communicate their products and services to others and make it known to them on all these other social networks.
They just have to do this if they want to continue to be known and seen by others or else they would be almost not existent to the eyes and minds of many potential customers and people.
I used Facebook as an example because it seems more advertising is made there due to the 1 billion and more people who use Facebook and you can find similar statistics for every popular social network.
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Wednesday, July 1, 2015
Tuesday, June 30, 2015
How Communications from Media Effects Our Daily Lives
A lot of people do or don’t realize the importance and effect communication has on our lives, our interests, our thoughts and our emotions and how we feel about ourselves, others and the world in general.
When we get into a car and flip on the radio, to find a station that we like, to putting on a CD into the disk player, when we turn on Pandora to find a station or when you open up the Spotify app on your iPhone or Mac in order to listen to that favorite song you’ve been liking, and when you reach out your hand to raise the volume because you want to hear that as loud as you can or when you put on some head phones so that you can listen to it personally or when you share a song to your facebook page so that everyone can listen to what you are listening to, this attempt to communicate makes our lives more interesting and makes our lives that much more fuller.
Whether that song is a rap song from the bay area or a song by the Red Hot Chilli Peppers or a song by The Beatles or a new release by an EDM artist, or a Classical instrumental by a 17th century French composer, or a tabla instrumental, this communication by these artists makes our lives that much meaningful and can make our lives more productive.
Can you imagine the effect what the track “The Message,” by GRANDMASTER FLASH had on the people around them when it was first released and what kind of an effect it had on the culture as whole of America? Think of the effect the music itself had on the minds of people and then think of the lyrics which were being communicated. This was released in 1982. Think of or do some research of what was going on in that year and why they were talking about what they were talking about. Today, in the year 2015, that song still relates to so many people.
Now think of the song or listen to the song “Five Minutes of Funk” by WHODINI. Compare that to the song I just talked about. You can also compare it to “Rappers Delight,” by Sugar HIll Gang.
Now compare that song to a Taylor Swift song. And just look at the variety of music that exists and the variety of channels where you can listen to or look at music videos and how that effects how you think about the world and think of the amount of fans Madonna has and how much anything Madonna would say can influence their thinking. Bono of U2 is a good example of this. I don’t even like U2 that much but that doens’t change how much they can have an effect on people just by something they would say.
Music itself is an outpouring of communication from an artists heart because it is something that they love.
This is the subject of music.
Let’s talk about the subject of news.
I don’t know how many people like to listen to the news on the TV or in the form of paper but news is all over the place.
I was looking at a newspaper recently which had news about someone being murdered, a car crashing into a pizzeria, ten people being assasinated, a person being found guilty of murder, and there was only news article about how to get an education. This is on the first page of that newspaper. The name of that newspaper is actually LIFE. So what are they communicating to you?
Newspapers can fill the world lots of fear and create a feeling of a chaotic environment or they can fill it with valuable information.
A newspaper like the THE WALL STREET JOURNAL, brings us news of the business world, news from all over the world, news about politics, economy, tech, market news, the art world, and even real estate and this brought to millions of people daily and for the people who read this journal daily, it is an important part of their morning while their having their morning coffee or while they are on their lunch break.
Broadcasting stations such ABC, NBC CNBC and others, daily and continually communication to you news which probably don’t want to hear from others parts around the world and things which are happening in the USA. I generally don’t like to listen to the news because it doesn’t really interest me to hear what is on there. There are other sources to get that information.
And then there is the continual advertising you see on television in between movies and tv shows and the news, there is just continual advertising there and you see this on billboards (depending where you are) and also on the radio, there is just a massive amount of advertising and people have to do this advertising. Think about how these communications from these different companies affect how you know about them and how they affect what you think about and how you think about their product or service and the world around you.
Radio stations have a lot to do with this by the kind of music they play on the radio including the massive advertising that is done there.
The film industry makes hundreds of movies a year. Genres range from Horror, Action, Comedy and Drama. Millions of people go to the theater to watch that movie they have been wanting to see because they are expecting that this communication from this movie is going to satisfy something about themselves or their life and they in turn communicate their opinions about it to others. People love to communicate!
Most movies carry a message or theme that is being communicated via the images and action which you are seeing on the screen. For example, the movie GRAN TURINO by Clint Eastwood carried the message that a person can change who they are and care about others and that whn you do this your life can change forever.
That is just one example of so many movies and the writers and directors who made it which understand what communication is about. They understand that by showing this scene for this long or by using this light here or by placing the camera and then moving it really fast over here will create the effect they want to create and actors who are very well respected know about this instinctively.
And not with live streaming Apps like Meerkat, so many people spend so much time either broadcasting themselves or watching other peoples streams and they spend hours on there just trying to communicate with anybody and with anyone.
Media and it’s communications effect our lives so much, that we hardly take a few minutes to think about it. If it were not for communication, there is a good chance you would be dead.
When we get into a car and flip on the radio, to find a station that we like, to putting on a CD into the disk player, when we turn on Pandora to find a station or when you open up the Spotify app on your iPhone or Mac in order to listen to that favorite song you’ve been liking, and when you reach out your hand to raise the volume because you want to hear that as loud as you can or when you put on some head phones so that you can listen to it personally or when you share a song to your facebook page so that everyone can listen to what you are listening to, this attempt to communicate makes our lives more interesting and makes our lives that much more fuller.
Whether that song is a rap song from the bay area or a song by the Red Hot Chilli Peppers or a song by The Beatles or a new release by an EDM artist, or a Classical instrumental by a 17th century French composer, or a tabla instrumental, this communication by these artists makes our lives that much meaningful and can make our lives more productive.
Can you imagine the effect what the track “The Message,” by GRANDMASTER FLASH had on the people around them when it was first released and what kind of an effect it had on the culture as whole of America? Think of the effect the music itself had on the minds of people and then think of the lyrics which were being communicated. This was released in 1982. Think of or do some research of what was going on in that year and why they were talking about what they were talking about. Today, in the year 2015, that song still relates to so many people.
Now think of the song or listen to the song “Five Minutes of Funk” by WHODINI. Compare that to the song I just talked about. You can also compare it to “Rappers Delight,” by Sugar HIll Gang.
Now compare that song to a Taylor Swift song. And just look at the variety of music that exists and the variety of channels where you can listen to or look at music videos and how that effects how you think about the world and think of the amount of fans Madonna has and how much anything Madonna would say can influence their thinking. Bono of U2 is a good example of this. I don’t even like U2 that much but that doens’t change how much they can have an effect on people just by something they would say.
Music itself is an outpouring of communication from an artists heart because it is something that they love.
This is the subject of music.
Let’s talk about the subject of news.
I don’t know how many people like to listen to the news on the TV or in the form of paper but news is all over the place.
I was looking at a newspaper recently which had news about someone being murdered, a car crashing into a pizzeria, ten people being assasinated, a person being found guilty of murder, and there was only news article about how to get an education. This is on the first page of that newspaper. The name of that newspaper is actually LIFE. So what are they communicating to you?
Newspapers can fill the world lots of fear and create a feeling of a chaotic environment or they can fill it with valuable information.
A newspaper like the THE WALL STREET JOURNAL, brings us news of the business world, news from all over the world, news about politics, economy, tech, market news, the art world, and even real estate and this brought to millions of people daily and for the people who read this journal daily, it is an important part of their morning while their having their morning coffee or while they are on their lunch break.
Broadcasting stations such ABC, NBC CNBC and others, daily and continually communication to you news which probably don’t want to hear from others parts around the world and things which are happening in the USA. I generally don’t like to listen to the news because it doesn’t really interest me to hear what is on there. There are other sources to get that information.
And then there is the continual advertising you see on television in between movies and tv shows and the news, there is just continual advertising there and you see this on billboards (depending where you are) and also on the radio, there is just a massive amount of advertising and people have to do this advertising. Think about how these communications from these different companies affect how you know about them and how they affect what you think about and how you think about their product or service and the world around you.
Radio stations have a lot to do with this by the kind of music they play on the radio including the massive advertising that is done there.
The film industry makes hundreds of movies a year. Genres range from Horror, Action, Comedy and Drama. Millions of people go to the theater to watch that movie they have been wanting to see because they are expecting that this communication from this movie is going to satisfy something about themselves or their life and they in turn communicate their opinions about it to others. People love to communicate!
Most movies carry a message or theme that is being communicated via the images and action which you are seeing on the screen. For example, the movie GRAN TURINO by Clint Eastwood carried the message that a person can change who they are and care about others and that whn you do this your life can change forever.
That is just one example of so many movies and the writers and directors who made it which understand what communication is about. They understand that by showing this scene for this long or by using this light here or by placing the camera and then moving it really fast over here will create the effect they want to create and actors who are very well respected know about this instinctively.
And not with live streaming Apps like Meerkat, so many people spend so much time either broadcasting themselves or watching other peoples streams and they spend hours on there just trying to communicate with anybody and with anyone.
Media and it’s communications effect our lives so much, that we hardly take a few minutes to think about it. If it were not for communication, there is a good chance you would be dead.
Monday, June 29, 2015
The Power of Communication Today
Today, the means of communication has multiplied since the days of the telegram.
The means of communicating is more, the quality of communication is better every day, and the amount of communication is more every day.
There is a billion users on Google, Facebook and Youtube. That is 1/7 of the world's population on this earth.
People upload almost 350 million photos to Facebook everyday.
There is over 1 billion messages sent on Facebook messenger every day.
300 hours of video are uploaded to Youtube every minute and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
By 3 pm anywhere, there is over 150 billion emails sent already.
Google processes over 1 trillion searches a year.
Over 2 million blogs are written every day. That is enough to fill Time Magazines for over 700 years.
There is over 9,000 tweets per second.
In a span of 4 minutes, there will be over 400,000 skype calls being made.
Over 2,000 instagram photos are uploaded every second. In 6 minutes, there will be over 800,000 new photos on Instagram.
There is close to 30,000 GB of internet traffic every second.
These are just some statistics and you can find more of them.
You have at your reach and access means of communicating so fast which the world has not known for a very long time. Make the comparison of a Greek messenger boy having to sprint miles to deliver a message to composing a tweet or a imessage or text and sending it to the intended recipient in less than 2 seconds and you will see what I mean.
Literally almost everywhere in the world you can pick up a phone, open up an email, open a messenging app, open up a picture app or open up a social network and in a matter of seconds, perhaps not even a second, you can send a message to someone on the other side of the world.
This is a world where people everywhere are furiously wanting to and having to be in communication with so many things and people and by the use of so many media channels.
People love being in communication. They would rather be in communication with something deadly, than not be in communication at all with anything.
That is the power of communication.
The means of communicating is more, the quality of communication is better every day, and the amount of communication is more every day.
There is a billion users on Google, Facebook and Youtube. That is 1/7 of the world's population on this earth.
People upload almost 350 million photos to Facebook everyday.
There is over 1 billion messages sent on Facebook messenger every day.
300 hours of video are uploaded to Youtube every minute and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
By 3 pm anywhere, there is over 150 billion emails sent already.
Google processes over 1 trillion searches a year.
Over 2 million blogs are written every day. That is enough to fill Time Magazines for over 700 years.
There is over 9,000 tweets per second.
In a span of 4 minutes, there will be over 400,000 skype calls being made.
Over 2,000 instagram photos are uploaded every second. In 6 minutes, there will be over 800,000 new photos on Instagram.
There is close to 30,000 GB of internet traffic every second.
These are just some statistics and you can find more of them.
You have at your reach and access means of communicating so fast which the world has not known for a very long time. Make the comparison of a Greek messenger boy having to sprint miles to deliver a message to composing a tweet or a imessage or text and sending it to the intended recipient in less than 2 seconds and you will see what I mean.
Literally almost everywhere in the world you can pick up a phone, open up an email, open a messenging app, open up a picture app or open up a social network and in a matter of seconds, perhaps not even a second, you can send a message to someone on the other side of the world.
This is a world where people everywhere are furiously wanting to and having to be in communication with so many things and people and by the use of so many media channels.
People love being in communication. They would rather be in communication with something deadly, than not be in communication at all with anything.
That is the power of communication.
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